Positioning, margins, the cash flow nobody wants to look at. The part most studios skip, and the part that decides whether a brand survives its second year.
Logos, type systems, the way a brand looks in a still and the way it looks once it moves. Photography, layout, the small decisions nobody notices until they're wrong. This is the part I actually build.
Usually the analyst and the artist are two different people. Here they're the same person, so the strategy and the look never fight each other.
Years as a pro athlete, then a bad injury. The drive didn't stop. It changed field.